I have a theory I want to test out. It's called the Theory of Approval. I've tested this for a long time and I believe that we crave certain mechanisms that portray approval or completion. For instance, when I download a large game I sit there and wait, sometimes for hours just to see it complete to 100%. It's something subconscious about that final confirmation that just completed the deal so to speak. Same thing with when I'm cleaning computers of viruses, malware, etc. I enjoy watching the software do its work as it shows me the details, percentages, and approvals that the computer is clean and ready to go.
Maybe it's just me but I think I'm not alone in this. What are your thoughts?
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